Basic (free) includes Learn and Generate. Advanced (£25 per month) adds Benchmark, Expert Chat, and Projects. Basic suits anyone exploring the methodology; Advanced suits anyone doing structured, in-depth product evaluation.
Design Compass offers two plans. Basic is free and gives immediate access to the core methodology and idea-generation tools, making it the right starting point for exploring the framework or generating early-stage thinking. Advanced adds the three tools needed for a structured, scored, and managed evaluation process: Benchmark for rating your idea across all 19 criteria, Expert Chat for domain-specific AI guidance, and Projects for managing evaluations and generating shareable reports. The table below sets out the differences.
| Feature | Basic (Free) | Advanced (£25/month) |
|---|---|---|
| Price | Free | £25 per month |
| Learn | Included | Included |
| Generate | Included | Included |
| Benchmark | Not included | Included |
| Expert Chat | Not included | Included |
| Projects | Not included | Included |
| Best suited to | Exploring the Design Compass methodology; generating early-stage thinking across the 19 criteria | Structured, in-depth product evaluation; scoring and tracking ideas across iterations; AI-assisted domain guidance; managing and sharing evaluation work |
