About the Design
Compass

Developed through a collaborative effort of designers, industry experts, and academics, the Design Compass – led by Bang Creations – represents over two decades of expertise in responsible product design.
Design Compass
“The Design Compass captures the complexity, compromises and tensions that are constantly spinning around the mind of an experienced product designer. This simplified the process for students and also demonstrated the level of thinking required for each different aspect and helped the students see how much is required of a product designer.” Rebecca Falcon, Course Leader

Collaborators

The Design Compass has evolved through partnerships with professional product designers and universities, integrating academic insights with practical industry experience. We welcome collaboration from industry professionals and academics working in this space, believing that collective expertise can further advance responsible design practices. The Design Compass represents our ongoing commitment to innovation that balances commercial success with environmental and social responsibility.
Design Compass

“The Design Compass methodology helped shape every decision we made, ensuring the product wasn’t just beautiful, but also commercially viable, environmentally responsible, and socially thoughtful. Using wood and metal to create a premium, tactile feel while reducing plastic use. Also, significantly lowered our tooling costs—by more than 60%—and relocated the majority of manufacturing to France reducing minimum order quantities.”
François Steiner, CEO Metrix Ltd

Timeline

2008

Stefan Knox, founder of Bang Creations, introduces the ‘Design for Market’ model, forming the core of the Design Compass. This model becomes a staple in workshops for businesses, universities, and the British Library’s Business and IP Centre, London.

2012

The team expands the model to include environmental considerations, introducing the ‘Planet’ ring.

2021

Bang Creations achieves B Corp certification, aligning profit with people and planet.

2021
onwards

The Design Compass is integrated into coursework for second-year students in Sustainable Product Design at Falmouth University and Product Design at the University of Chester.

2022

Lecturers Simon Andrews and Evy Dutheil from Falmouth University and Rebecca Falcon from the University of Chester work with Bang to integrate social responsibility into the design model.

2023
onwards

Working with industry experts to add further resources and insights.