How does Design Compass fit into a broader innovation process?
Design Compass is most effective as a tool you return to at each stage of a project, using Learn, Generate, Benchmark, Expert Chat, and Projects in sequence as your concept develops.
Use Learn to build your understanding of the methodology, Generate to expand your thinking early on, Benchmark to score your concept honestly and track it over time, Expert Chat when you need domain-specific guidance, and Projects to manage your evaluation work and generate shareable reports. Together they give you a rigorous, repeatable process for sustainable product innovation.
The framework is designed to complement existing innovation processes such as the Double Diamond, stage-gate development, or lean startup. It does not replace those processes; it adds a systematic commercial, environmental, and social lens that most processes treat as secondary or separate.
