How does the Benchmark tool work?
Benchmark lets you colour-rate your product idea against each of the 19 compass segments, building a visual map of strengths and gaps that you can track across iterations.
You select a colour rating for each of the 19 segments, and the tool builds a visual map of your product’s performance. You can compare the current version against previous iterations or target benchmarks, making it straightforward to see whether a design change has improved your position across the criteria that matter most.
Over time, Benchmark tracks how your thinking evolves as you address weaknesses and refine your concept. It is the tool that turns the Design Compass methodology from a one-off exercise into a repeatable, evidence-based process. Benchmark is available on the Advanced plan.
