How does the Generate tool help with product ideas?
Generate presents prompts and provocations drawn from the 19 compass criteria to push your thinking beyond the obvious and surface considerations you might not naturally reach on your own.
Generate draws on the full set of 19 segments to surface prompts that open up new angles: how your product could be designed for disassembly, what unmet social needs it might address, or whether a different material choice could extend its life. It is most valuable early in a project, before you have committed to a direction, when the cost of expanding your thinking is low.
The prompts are structured around the Design Compass criteria, so Generate also serves as an accessible introduction to the methodology. It is available on both the Basic and Advanced plans.
