What is unique?
The Uniqueness criterion examines what genuinely differentiates your product from existing alternatives and whether that differentiation is meaningful to the target user.
A strong answer identifies one or more clear points of difference that are valued by the target user, difficult for competitors to replicate quickly, and directly relevant to the problem being solved. Uniqueness does not require a completely novel invention; a significantly better experience, a materially lower cost, or a sustainability advantage can all be genuine differentiators if they matter to the market. A weak answer claims uniqueness based on minor features, branding alone, or advantages that competitors already offer or could easily copy.
Uniqueness is closely linked to intellectual property: if your differentiator is protectable, it is worth understanding what protection is available before disclosing the concept publicly. Even where formal protection is not pursued, a clear articulation of what makes the product different is essential for marketing and for resisting competitive pressure.
