What is Design Compass?
Design Compass is a structured evaluation tool that helps entrepreneurs and designers assess a product idea across three dimensions: commercial viability, environmental sustainability, and social responsibility, using 19 scored criteria arranged in a visual compass.
Design Compass organises 19 evaluation criteria into three concentric rings on a visual compass interface, giving you a clear, scored picture of where your product idea is strong and where it needs work. Rather than relying on intuition or reviewing sustainability as an afterthought, it builds rigour into the earliest stages of product thinking.
The platform offers five tools: Learn, Generate, Benchmark, Expert Chat, and Projects. Together they take you from first principles through to a structured, shareable evaluation. It is used by founders, product managers, and designers regardless of technical background.
