What is the difference between the Basic and Advanced plans?
Basic (free) gives access to Learn and Generate. Advanced (£25 per month) adds Benchmark, Expert Chat, and Projects: the tools needed for structured, in-depth evaluation and AI-assisted guidance.
The Basic plan gives you access to the Learn and Generate tools, letting you explore the Design Compass methodology and generate initial prompts across the 19 criteria. It is the right starting point for anyone wanting to understand the framework before committing to a deeper evaluation.
The Advanced plan adds Benchmark, Expert Chat, and Projects. These are the tools you need for a structured, scored evaluation: colour-rating your idea across all 19 segments, consulting AI expert personas for domain guidance, and managing your evaluations as projects with shareable reports. Most serious product development work happens on Advanced.
