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The Design Compass

We want to help people design the right thing

The Design Compass is a tool for anyone involved in product development. It addresses a crucial challenge in today’s world: how to create products that are commercially successful while minimizing negative impacts on our planet and its people.

Whether you’re:

  • A student exploring responsible design principles
  • A startup bringing your first product to market
  • An established company seeking to innovate responsibly

The Design Compass offers a structured approach to balance profitability, environmental sustainability, and social responsibility in product design.

In an era where consumers, regulations, and global challenges demand more from our products, the Design Compass serves as your guide to navigate these complex waters. Developed collaboratively with academia and industry experts, it ensures your designs are not just viable, but valuable to society and the environment. This tool embodies a collective effort to advance responsible design practices, bridging theoretical knowledge with practical industry experience

Stefan Knox

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Stefan is an award-winning designer, specialising in invention, product design, manufacture and bringing innovation to market.

Before establishing Bang Creations in 1999, he was responsible for boys’ toys at Hasbro EU, where he worked on brands including Action Man, Star Wars and Nerf. There Stefan learnt that ‘you can make anything, but only marketable products sell’ and went on to work with global teams to generate innovative, yet commercial product and has been instrumental in getting them to market.

Stefan qualified with a 1st Class Hons degree in Engineering Product Design, and diploma in Marketing and Business. He was awarded IED design award for sub sea electrical connector, German design Award for Colandish, MAX it award for best selling hobby product, 3 gold and 2 silver toy awards

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